Cipher

A film centered on the eye, as a sensitive and expressive area.

For EviDenS de Beauté, we developed a full campaign around The Rich Eye Cream, including a hero film and a shoot. The hero film is built on a minimal and sensorial approach, where gesture and texture become the core language.

Through close-up and macro shots, the film explores the delicacy of the eye contour, revealing both its fragility and its expressive power. The movements are slow, precise, almost ritualistic, aiming to convey the delicacy of the application and the softness of the treatment.

The narrative is punctuated by subtle scientific inserts, expressing the effectiveness of the formula through abstract and refined imagery. A film conceived as an immersive and intimate experience.